Experience the Difference

Dynamic Frequency Fitting Produces​

Dynamic Frequency Fitting is our answer to a proper fitting for custom golf clubs. We have spent years developing a system that essentially allows a customer to find the correct shaft and head combination for there individual needs. We have taken our years of experience in Custom Golf Fitting and applied it to develop our Dynamic Frequency Fitting System. We took into consideration our customers comments about what makes them comfortable with knowing they have the correct equipment. Expanding on the same systems that original equipment manufacturers use in there research and development to create a complete version of the OEM’svastly abridged fitting sets to a practical application that can be described as the ultimate fitting set on steroids!
This has become our mission over the past 10 plus years to develop a system that is seemingly bullet proof and leaves nothing to a customers imagination, except the vision of being truly able to improve there game with custom fit golf clubs.

Why is our system different than an OEM fitting set

What sets our fitting system apart, the way it is built, designed and each shaft is Engineered into our fitting set. Using precise engineering specifications from each shaft we have in our set we developed a system that uses the exact shaft flex profile for each shaft in a dynamic and uniform system to walk a customer through the selection of the correct head and shaft combination for there game.
Our custom golf club fitting set not only has flex ratings for each shaft, it has flex ratings for each shaft type in 3 CPM increments, by shaft type and weight. With the ability to fit a customer for the specific torque and flex profile that performs best for them. We actually find your exact shaft loading profile for your swing. What works best for you, not just close, exact shaft loading profile. Through the development of our fitting set we can take you through all types of shafts, by shaft weight, torque and bend profile.
Whats a CPM, that would be the “Cycles Per Minute” or the frequency the shaft oscillates at which determines its actual stiffness. OEm manufacturer’s learned back in the 70’s they could determine the flex using a standardized method of testing based upon the engineering principle of Cycles per minute, or the frequency at what a shaft oscillates at. Having 10 cycles per minute and developing the system wherein the actual rate at which a golf club oscillated at would determine its stifness, combined with the Bend Profile of each individual shafts you can determine the exact best performing shaft for each individual golfer and there unique swing profile. Translation, the actual true stiffness of the shaft with force applied which affects the shafts unique dynamic performance and loading characteristics. The same test criteria that every shaft manufacturer uses to determine the stiffness of the shafts they make, today.
By using this system we have set up our fitting set using our heaviest MB fitting head we are able to keep all shafts at a relative flex regardless if we are fitting you with lighter heads than the master head, which would increase the flex rating of that shaft. How does that work? Lets use our master head as an example, it is 263 grams, when we attach it onto a fitting shaft using our Club-Conex Faz-fit fitting system we can record the actual frequency of that shaft, with that head. For an example we will say that the shaft/head combination oscillated at 300 CPM at 37 ½” in length. We record that on the shaft, the next shaft in the set from the same type of shaft and same Raw (uncut) length would be targeted to have a frequency of 303 CPM. SO we take the raw shaft and cut it to length to achieve that finished rating of 303 CPM.
We have done this throughout our entire fitting set, categorizing each shaft type and logging the actual frequency of the raw uncut shaft from the factory. Thus when we order a shaft, we can call and say we need 10 shafts for a set of irons, the original frequency of the fitting shaft was 274 CPM and the shaft companies we deal with will send us 10 shafts that are 274 CPM, one may be 275 or 273, but we have the target frequencies we need to produce a set of clubs that will dynamically match the one we fit you for. Obviously there is a lot more to it than that, but we have the basis to build a set of clubs for you that will provide as close to a perfect match in flex profile as is possible. We will have to then match the flex slope for the individual but we have scientifically analyzed each shaft for its unique properties and have the capability to provide you with a true matching set of clubs using the FM Precision shaft flex profile that the top manufacturers use to produce there shafts.

What do we have that is so unique?

We have the ability to let you try the exact head and shaft combination we intend to build for you and build your set to match exactly to the one we build you. Unlike Big Box stores, pro shops and other “Fitters”, we take the club we fit you with, remove the grip and take a reading of that club, we dont just use the same shaft that doesn’t have the same dynamic flex characteristic’s or frequency, we get it exact. Watch our videos, swapping a head can actually give you a difference in flex of over a half of a flex, with only a few grams of difference in the head weight.
Our approach to fitting is based upon years of research not done by us, but the golf industry themselves. Fathered from the research of Kim Braly , founder of KBS Shafts & his father DR. Joe Braly a professional engineer, developed in the 70’s. Using there method, that is still used in all golf shaft Research and development performed TODAY in 2015 we can provide our customers a much more precise analysis of there swing and choose the correct shaft loading profile for them.
Yes that’s correct all golf shaft industry research and development companies use the same system to design to develop dynamic shaft bend profile charactristics determining the shafts loading characteristics including flex potential and flex characteristic’s as we use in our fitting system to determine our customers full shaft loading profile. So why dont the OEM’s do it the way we do? Cost, plain and simple to get there fitting sets to be as precise as we do and give you the performance we can, they would have to charge $15,000 for a set of clubs instead of $1500. The system is too complex, time consuming and expensive to duplicate, we spare no expense for our customers to provide the performance you deserve.

Ei and Bend Profiles, what actually makes a shaft perform

Ever hear shaft designers refer to the shafts Ei? Ei refers to a shafts bend profile and defines dynamic behavior of the shaft or how the shaft reacts to the loading force during the downward transitional force that is applied to it in your swing, creating its unique bend profile. The amount of energy applied to the entire shaft through each golfers individual ability to apply the force to the shaft during the downward transition of his swing and the way the force is applied to the shaft and loading at the transition point.
Each golfer has a unique swing which includes wrist cock motion and release combined with unique acceleration points creating individual and unique swing characteristics, this applies the force and creates the torque to propel the ball at the Moment of Impact.
Thus demonstrating how that shaft reacts individually to the applied force and transfers that energy with direct force at the moment of impact to the golf ball. In engineering terms the actual Torque generated during the swing is the force that propels the Golf ball. Please understand that this explanation of torque is not what is referenced in a shafts specifications listing of torque, that is the actual rotational torque of that particular shaft under stress applied by the weight of the actual club head.
How does this affect my clubs and why do you need to know the shafts characteristics to determine what shaft I need? The big box store told me all they need to know is my swing speed and the launch monitor tells them the rest.
Johnny, they couldn’t be further from correct. Fitting based on swing speed alone is a recipe for disaster. That’s the difference between true custom fitting and buying a big box disaster story of your own!

Tech side

The big box stores use sets you can change shafts with why is ours different? They are using a fitting set they can swap shafts, unfortunately, the shafts they are swapping in are “Profiled” to be the designated flex, like 5.0 , 5.5 6.0 or whatever it may be. Hear is the problem, when the factory set up that shaft at a 5.0 or whatever flex it is supposed to represent they set it up with a target head weight and a shaft that will develop the R range or S range. That’s great, unfortunately when you change heads the difference in the weight of the head actually changes the shafts flex . A lighter head will give you a stiffer shaft flex and a heavier head will give you a softer shaft flex rating. So even though you are hitting a listed 6.0 flex rated shaft it may actually be anywhere from a 4.4 to a 5.6 or more.
Here is the worst part of it, the shaft that you are hitting that is listed as a 5.0 or 6.0 or whatever flex it is listed as, is also “profiled” to feel like the listed flex. Unfortunately that is the second variable that leaves you with something that may or may not be even close to accurate. That’s right, all shafts from every manufacturer is made to be within listed tolerances of the companies individual specifications and typically have absolutely no relevance to an actual true flex rating! How can that be? Because the golf industry has no standard for flex rating.
You are thinking to yourself that cant be, you couldn’t be further away from the truth. The only true standard for flex within the industry is if companies adopt the FM Precision scale that is an industry standard (4.0, 4.5, 5.0, 5.5 etc. ). Unfortunately when you are hitting a fitting set at a big box store, the listing of 5.0, 6.0 etc even on the high end shafts you try it means nothing!
What those shaft designations say, mean nothing except it is supposed to feel like 5.0 (regular flex) or whatever the designation is. It doesn’t mean you are actually going to get a 5.0 when you get your set. In fact when you are fit at a big box store for an OEM set you may get just about anything within 2 or 3 flexs of what you were fit with and ordered! Everyone expects that they are getting exactly what they hit, guess what you aren’t, you are getting something that feels similar to what it should actually feel like?

You got fit and the club felt great!

They were ordered for you, but your tall and they ordered them plus a half inch, you got the clubs and they just dont feel right? How can that be? When they added the half inch, it actually reduced the flex of the club by up to a half flex! Will they fix that for you, no they will tell you when they fit you that was the perfect combination and they have the Trackman records to prove it! Great challenge them, have them analyze you hitting your new clubs and see how the results vary! Thats proof they didnt build what you ordered.
We just fixed two sets in the past month that were very expensive custom sets, with just that problem. Big box stores dont have the capability to adjust for flex changes with difference in lengths, pretty basic, but they just cant do it when they order the club. We dont just order your club, we order the components and hand build our custom built golf clubs to your exact specifications. Our system allows us to compensate for deviations from standard lengths. do you fall between the height of 5’8″ and 5’10”? Most people dont, but thats one of several factors that determine finished club length. Get a true custom golf club fitting not a partial one.

You cant be serious!

Nope couldn’t be more of the truth. That’s why when you are truly custom fit by any true industry professional, that has any credibility at all, they will let you hit the actual club and head combination you were fit with and compare the dynamic characteristics of your new clubs side by side to compare the results and ensure proper fit and build. Because the tolerances and characteristics of shafts vary from shaft to shaft by enough to make a huge difference in the end result of a completed club, something the OEM’s dont want you to know or they wouldnt be able to make the claims they do.

How can that happen?

When anything is made there are acceptable tolerances in the finished product, even with todays technology the manufacturing of shafts, heads or any components vary. When we build you a club each component is independently inspected and brought to the correct specifications, for you. If the OEM’s did this, a custom set would cost you $15000 instead of $1500.
Why because of the time it takes to make a true set of custom clubs. Reviewing and matching the specifications is time consuming, we recently re-shafted a set of Taylormade Rocket Blades for a customer, they were new, less than season old but he couldn’t hit them with any degree of accuracy. So he asked us to help him out, we took his set and placed his 6 iron in our fitting set, then used our shafts to fit him.
Even with them adopting “standards” you now have companies like True Temper’s Project X shafts that are manipulating the rating changing there internal specifications. A new Project X 6.0 rated shaft is actually targeted to be at the 5.6 flex rating and the 5.5 Project X shafts are now targeted to be at a flex of 5.4 for frequency rating. So although there was a huge effort to keep up with KBS shafts and industry standards, less than 7 years later True Temper tried to monopolize the industry through the purchase of Project X shaft company they are now once again manipulating shaft flexs, through marketing tactics to lower the production cost of there product and mass produce a product to lower standards to increase profitability.
That is one of the primary reason we carry KBS, Accra and UST/Mamiya shafts, all three companies manufacture shafts to very tight guidelines and tolerances that exceed all other manufactures in our experience